I was a bit late in terms of becoming a fan of this brand, but soon started to keep tabs on this event around the middle of last year once I subscribed to their email list. They already have 3 other locations in Southern California. As the date drew closer, I had initial thoughts to head there early, but due to rainy weather and the fact that I’d rather not get up early on a Friday unless I was working made me change my mind. I did manage to check the place out on its first day opened later on in the afternoon. Glad I bypassed the line that had extended outside the mall entrance! People had been there since around 2 am in order to be amongst the first 250 people to receive an exclusive giveaway and makeup bag. 2 am? Nope, not going into SDCC mode for makeup.
Once I made my way to its location (1st floor next to Macy’s women’s wing), there was still a queue formed, but just a few people deep. I only waited less than 10 minutes before they allowed me inside.
As expected with any opening day, it was indeed a bit crowded. Plus the store itself isn’t too big of a space, which is reason for the line and letting a few customers in at a time. I already knew the items that I wanted, so it was easy to navigate myself to find them.
Here’s my mini haul.
This place is a nude/neutral lip color lover’s dream! I could have spent more time swatching product, but I didn’t want to risk feeling claustrophobic. I can always come back on a less busy day.
Although they have a much wider selection of products compared to other stores that sell them (e.g. Ulta, Target, etc.), the price points are a bit more. Of course, that won’t stop makeup lovers from visiting. Do check it out if you’re in the South Bay!